Shopping for her own wedding dress in the late ’80′s, Vera Wang reportedly found a “sameness to everything.” She’s been breaking the mold ever since with her luxury bridal collection. In a corner of the fashion industry once quite uninspired, Wang has brought sumptuous fabric, detail and even color. She has played with “illusion netting,” gowns in pastel shades and last year’s taupe and black collection. Taking things one giant leap further, the newly revealed Spring 2013 line features dresses in shades ranging from tomato red to deep crimson. We’re eager to see how many of these beauties show up at Hamptons weddings next season!

Cardinal strapless ballgown with hand-rolled floral detail skirt and horsehair trim | Photography: Dan Lecca

Scarlett strapless ballgown with tulle panel skirt and embellished flange appliqué and hand-rolled floral, Chantilly lace detail  |  Photography: Dan Lecca

Crimson strapless ballgown with hand-draped tulle bodice and honeycomb tulle skirt with embellished floating Chantilly lace and bias-cut organza ruffle detail | Photography: Dan Lecca

Dahlia strapless open back, V-neck ballgown with lifted tulle skirt and tiered flange, hand-cut petal embroidered detail | Photography: Dan Lecca

The collection is being previewed at the New York flagship store (78th and Madison) today April 19th through the 22nd.  Make an appointment to see and touch these dresses in person: 212-628-3400.